CCAvenue

In recognition of the pivotal role it has played in the growth of Indian eCommerce, CCAvenue, the flagship brand of Infibeam Avenues, bagged the Best Marketing Technology Combination accolade at the MarTech Leadership Awards 2019. Infibeam Avenues was presented the award in the Best Use of Technology category at the ceremony organized by Kamikaze B2B Media in Association with Zendesk in New Delhi on 16th April 2019.

The award ceremony was part of the MarTech Leadership Summit, a prestigious event that acknowledges and celebrates the achievements of organizations and individuals in the vital field of Marketing Technology. There were four main award categories that acknowledged the excellence of businesses using innovative marketing technologies in the real world as well as the people that make it all happen.

Web merchants on-boarded with CCAvenue enjoy the competitive edge in the Indian E-Commerce space as they get ready access to the Advanced Marketing Tools provided by the payment gateway. CCAvenue's rich mix of marketing solutions for its merchants includes promotions, discounts and cashbacks as well as cutting-edge marketing innovations like CCAvenue S.N.I.P, QR Codes and Invoicing/payment link facility. With these advanced marketing tools, online businesses can offer enticing deals to their customers when they anticipate peak sales during festivals or need to increase turnover during a sluggish period.

Speaking on the achievement, Mr. Vishwas Patel, Director of Infibeam Avenues and founder of CCAvenue, said: "This award is yet another recognition of our unwavering commitment in providing our merchant partners with excellent business opportunities in a highly competitive market. These businesses can avail our advanced marketing solutions, especially CCAvenue S.N.I.P, QR codes, promotions, payment links and invoicing feature to complement and enhance their marketing efforts, attract more customers and maximize sales."

CCAvenue.com has been the recipient of various accolades at other esteemed award functions over the years. These recognitions include 'The Best Digital Payment Facilitator' Award twice in a row from IAMAI, 'Best eCommerce Payment Innovation' twice at Franchisee India's eRetail Awards, 'Digital Innovations in the SMB Sector' from Cisco & CNBC-TV18, and 'Best Innovation in Payments & Transfers' at the MoneyTech 2017 Awards.

CCAvenue provides its merchants with a multichannel payment proposition to enhance their sales and marketing efforts. Through constant innovation and a deep understanding of the needs of eCommerce businesses across various industry verticals, the brand has stayed well ahead of the competition.